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A properly designed web site leads your reader to do something. Depending on what that “something” is, determines the form and function of each web page. This article assumes you want your reader to buy a product. Even if you don’t have a functioning web page now, or if you have one that needs to improve its sales conversion ratios, this article will give you 5 easy steps that will help you design your web pages and enjoy better performance. This article is a condensed version of a much longer report, that is available for free at my website.

1 – Using one color, one font and one text size is boring. Once a reader gets bored, they leave and they don’t come back. Using bright contrasting colors with varied font styles and text sizes creates interest and people will stay longer on your site and read more of the information. It’s a fact that people don’t read web pages, they scan them. If they get bored or don’t quickly get the information they want, they’re gone. Using color and multiple text styles will keep them longer and give you more opportunities to sell them on your product.

2 – Give people a reason to buy – today. Everybody loves a “deal” and people on the internet are no different. You have to provide more value and one way to do that is add a “free bonus” or a “one time offer” or a discount that expires in 12 hours or something that sweetens the deal. Why does an appliance dealer advertise the “red tag special?” Because it works. Obviously using any, or all, of these offers won’t result in a 100% sales conversion. Nothing will do that. But if you combine these ideas, you will get more buyers and make more money.

3 – People who don’t trust you will never buy from you. Everybody is nervous about being scammed on the internet. You must gain their trust right away. There are many ways to do this. For example, have a “contact me” button that’s easy to find and if someone contacts you get right back to them. Another method is the “happy customer testimonial.” If you sell an acne cream and you have a quote from someone who used your product, such as “I tried Zits-Be-Gone and in just two weeks my acne was a bad memory” signed Trina Teenager you will be amazed at how this one change can improve your sales conversions.

4 – Always seem familiar. In other words, on your web page try to use words, colors and phrases that seem like other successful marketers. Look at other big sites and try to mimic them. If you look like Amazon in feel, color and usability, people who are familiar with Amazon will be more comfortable buying from you, even though you’re obviously not Amazon. Also use logos that people recognize. For example, give them the option of paying through Paypal or Google Checkout. These things will add credibility to your page and your offer.

5 – Testing, testing, testing is the key to success. There are so many subtle reasons that people buy from one and not another. We’ll never understand them all. But we don’t have to understand why, we just have to find out what makes people buy what we’re offering. So test different background colors: Is orange better than blue? Send half your potential customers to the orange page and the other half to the blue. Does one page convert more sales? Keep it and try another background color like green. Do the same for font color and change the words too. Split test everything, it’s the magic formula.

Improvingyour internet sales is a ongoing endeavor. Get your free report 25 Great Tips To Building High Converting Websites . It will expand on the ideas I have shared here and give you ideas that will astonish you with their simplicity and deadly effectiveness. Youll drive your income through the roof. The report 25 Great Tips To Building High Converting Websites is free. Get it today!