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You have heard it many times: To rank higher in the search engines, you have to increase the quality of links pointing to your website. This is known as backlink building and when done effectively, can take your website from obscurity to first and second page ranking.

However, you have to do this just right as doing it the wrong way will more than hurt your search engine rankings. In actual fact, it will get your website banned from the search engines. So, the question is how do you do it just right? There are actually many ways to do this including the buying of text links, directory submission and all that. But the three ways you can do that without spending a fortune is by doing the following:

- Write articles and get them submitted to article directories. Mind you that article directories with a PR –Page Rank- that is less than 3 is not worth submitting to. The very few you should go for are those with PR 5,6 and 7. These ones have high authority to the search engines and are deemed reliable. So links coming from them simply means that your website is highly reliable and can be trusted for relevant information.

- Post in forums. I do not mean that you should spam the forums. Create a signature link with your website as the link in your profile in any high traffic forum. Do not go for forums that are less than PR5.

- Use Social Bookmarking websites. Any website that is bookmarked by these websites are indexed and ranked favorably in a very short while as they are deemed reliable websites; also known as authority websites. Backlinks from these websites are extremely valuable and will help your website ranking.

So, if you want to build your backlinks, start doing all these now and you’ll start seeing tangible results in as little as one month.

Going public, the ultimate in the evolution of companies who are seeking access to powerful global finance options for rapid expansion, deepening corporate roots and gaining industry prominence as a true powerhouse and player. The process of going public is technical yet pretty straight forward: business plan, Private Placement Memorandum, Direct Public Offering, Financial Audit, S-1 filing, SEC comments phase, SEC approval, FINRA approval, symbol and then you’re public.

Never price shop for consultants that take companies public and be weary of consultants that will start off a conversation by answering questions geared toward price and giving you quotes without understanding your business first; without the proper information a realistic quote can’t be given anyway.

When you’ve found a consultant that you’re comfortable with you’ll need to get a solid understanding of their full range of services. Of course you’ll want a consulting firm that will handle all of the above for your company but you’ll also need to consider the post IPO services. What happens after you’re public? The reality is, selling off stock in a rapid fashion to raise capital is the last thing you want to do, instead you need to approach your consultant and market maker on how to cross collateralize your securities to raise equity loan capital.

This can be done easily and quickly if you’ve brought on the right group of advisers to expand your company to the global public. When considering the idea of taking your company public it’s important to note that there are many ways to raise capital after you are public without selling off chunks of your company (consult your financial advisers for more information).

Next, when deciding on a consultant they should also have solid investor relationships to assist your company in raising the capital necessary to go public. A true turn-key consultant will have a database of investors seasoned in the process of pre-IPO finance and will often times jump at the chance of investing in the PPM and DPO phase at a discount for companies that are in the process of going public as this almost guarantees that the investor will double or triple their initial investment when the company achieves public status.

Out of the hundreds of consulting firms that offer the ‘take your company public’ service, there are only a dozen or so that actually offer the complete full range of services needed to successfully accomplish public status in a way that maintains investor confidence and corporate longevity. Do your research and find a firm that is well seasoned in the turbulent waters of this industry.

Foreign, Indian and Chinese Companies, Take Your Company Public, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!